Un articulo muy bueno escrito por el gurú Jakob Nielsen, haciendo un estudio de usabilidad de San Google… para medir el nivel de eficiencia en las búsquedas que hacen los internautas…

“No, really. How hard is it? We know the search box in the upper right hand corner of your screen can get there. We know that Google.com in the address bar can get there. But, sadly, Nielsen”™s study indicated that at least 24% of Internet users don”™t know that. It hurts me just to type it.”

“On the one hand, 76% is a high success rate. On the other hand, getting to Google is a very simple task. It”™s not even a true task “” that is, it”™s not something users want to accomplish for its own sake or something we”™d pose as an assignment in user testing. Getting a Google search box is the first step in searching the Web, which is only the first step in doing something real (such as, in one of our test tasks, to find “a strong vacuum cleaner that is easy to use, can pick up pet hair, and costs under $300″).

Also, for this round of research we”™re deliberately recruiting above-average users, so the success rate across all Internet users is probably lower than our finding.”

la nota completa aquí

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